People sometimes ask me how I balance being a mom of three kids, a wife and the co-founder and president of I See Me! Personalized Children’s Books, which is the largest publisher of personalized children’s books in the U.S. As a bit of background, our company has sold millions of copies of our personalized books on www.iseeme.com and through retailers such as Nordstrom, Shutterfly and Pottery Barn Kids. Our customers include A-list celebrities such as Jessica Alba, Brooke Shields and Courteney Cox, as well as hundreds of thousands of moms, aunts and grandparents who buy our personalized books as new baby gifts, baptism and holiday gifts.

My answer is that there is no perfect balance. The word “balance” implies that the same amount of weight is on each side of the seesaw. If I think about my kids and family being on one side of the seesaw and my business on the other, I seem to shift my weight from one side to the other, depending on the needs of each at any given time…